Ski wear brand "PHENIX" was born in Japan in 1952.
"Pursuing and delivering the pleasure of snow activities."
We have been keeping on this never ending goal brand concept for 70 years.
Designs and technologies were far behind the United States and Europe at the beginning. Nevertheless, thanks to the blessed environment of Japan,
we are able to develop and flourish at the top level in the world now.
The product concept at the time of the brand's origin became DNA of Phenix brand after 70 years. Intertwined with new fields, we expand its passion.
Renewed Phenix will keep evolving in many fields by merging new fields, as +phenix.