We started with an environmental retail chain back in 2006 and realized that there were no sustainable brands with flavor, in terms of graphics or relevant collaborations. So we created Dedicated to fill that gap.
And despite all the talk about fashion becoming sustainable, this is still an industry built on inhuman working conditions, pollution, and toxicness. And the textile sector now accounts for 8-10% of global Co2 emissions.
We want to show that fashion can be done differently. In touch with nature. Fair & responsible. And without the use of toxic pesticides and fertilizers. It's just a matter of mindset and seeing the bigger picture.
Today we're working with GOTS and Fairtrade certified cotton, GRS recycled polyester and natural fibers such as Tencel Lyocell. And by collaborating with photographers, illustrators and artists from all over the world we're able to give you unique, fun and diverse collections.