by basics

by basics is made-to-order slow-fashion with a 360° ethical mindset.



Following this mindset from the raw materials to the final product, by basics ensure animal, environmental, and social welfare in the best possible way. We do our best to treat planet, people, and relationships with respect and honesty. We strive for quality and thoughtfulness in every style, personal interaction, and aspect of our work.



Therefore, we craft each collection using high quality and natural fabrics such as mulesing-free merino wool, lyocell bamboo, and organic cotton. When it comes to production, we control the entire process and make sure to take proper care of our employees, the environment, and the quality of the output.



By offering high quality and bespoke orders, we urge our customers to buy only what they need … with no minimum and no fixed assortment; customers may mix and match the exact colours, styles, sizes, and quantities suitable for their shop. Complete flexibility and complete transparency – that’s easy to love.