by basics

naturally, it’s made-to-order

why?
it’s the ethical approach

our beliefs:

order only what you need
transparency, cooperation, community
treat the planet and people in a proper way
no minimum, no fixed assortments, and no waste

by basics is:

complete made-to-order concept
slow fashion in natural materials for everyone
danish design and european production
hand cut craftmanship
a 360°-degree ethical mindset
more than 60 different shades of mulesing-free merino wool

our materials:

mulesing-free merino wool
organic cotton
bamboo
linen
cotton poplin


comfortable · natural · easy to love