A New Story

A New Story is a Danish design company specialising in fashion, apparel, accessories and home décor made from leftover and deadstock materials.
Our product portfolio is versatile and spans a variety of design items including coats, jackets and sweaters, string bags and computer sleeves as well as home décor such as decorative pillows and spreads.
All our designs are developed by creative Danish designers and manufactured at our modern production facility in Lithuania. We have an in-house design team and regularly collaborate with freelance designers to create an inspiring and dynamic design environment.

We are deeply grounded in the Nordic design tradition, and all of our designs strive to fuse elegant simplicity and a timeless aesthetic with superior functionality and durability.
Our company is driven by a desire to create change within the fashion and design industry, and we are passionate about sustainability, the environment, people and planet.
Rescuing fabrics, yarn and leather from landfills instead of producing new materials is our contribution to reducing the depletion of raw materials and cutting back on pollution.